Marketing for dental clinics is very effective in gaining more customers and growing your practice quickly.
However, traditional marketing is no longer the best option, and it is preferable to opt for digital marketing through online channels.
Social media, websites, blogs, and even a YouTube channel can help your dental clinic to stand out among competitors.
In addition, opting for online marketing makes your practice easier to find, allowing many more customers to find and opt for your services.
Learn in this post how marketing for dental clinics can help you and start implementing it today!
What is marketing for dental clinics?
Marketing for dental clinics helps you to increase the visibility of your clinic or dental office through digital marketing campaigns on platforms such as social networks, Google, websites, etc.
We find people similar to patients who have already started treatment at your clinic and show them the most relevant information.
The goal here is simple and straightforward: create a strategy that generates leads to grow your business.
Implementing successful digital marketing campaigns for dentists involves many challenges.
One of the most important is to understand what your business needs. Remember that without clear goals you won’t get very far. Therefore, a digital marketing agency is a great ally on this journey!
Other challenges to be solved include:
- Create an audience you are relevant to.
- Understand what your prospects are looking for. What are your differentials? How are your potential customers similar to your current patients?
- Create messages, written and visual, to connect with your audience.
- Integrate processes and technology to measure results and automate processes.
- Measure and improve your results.
Learn more: How much social media marketing cost in Canada?
How to do marketing for dental clinics?
Sometimes a small company reduces its profit margins to win more customers and stand out from its competitors, but this is nothing more than bread for today and hunger for tomorrow.
In the 21st century, you still cannot depend on the budget in the marketing plan of dental clinics. Investment should accompany your marketing strategy, but it shouldn’t be the basis of it.
While your investment in campaigns and social media to convert through your dental practice marketing strategy is important – especially in the short term – your strategy cannot prioritize these actions.
At the same time, you must build a path that will lead you to convert from as little investment as possible.
- What is your consumer profile?
As the company’s communication strategies change, the behavior of its buyer persona changes.
And it is that it is the businesses that must adapt to consumer behavior to end up obtaining conversions in their actions.
When marketing for dental clinics, a scenario is presented in which the user leaves aside the economic part to focus on other aspects. And it is that quality and trust prevail in the health sector.
To reach this audience that seeks dental solutions, it is necessary to be clear about the steps that this type of user follows to find the dentist that best suits their characteristics.
- Search online
Most users of dental clinics search the Internet for their specific problem.
If you present yourself as one of the first options for search engines, offering true and quality information will increase the chances of the user converting their interests.
- Contact information
What is meant by traditional marketing no longer works. To convince your user, you must focus your marketing strategy for dental clinics on direct contact with the customer.
Show them your benefits and experiences in a personalized way so that he has a good image after a better experience with you.
- Have a reputation
Remember that your users will not only trust what you offer, but also what your customers have said about you after their experiences.
Treat your customers well and build a good online reputation. This is what will mark the decisions of your users.
- Make decisions
Internet consumers don’t come through just one channel, there are multiple ways to reach your clinic.
That’s why you shouldn’t focus your marketing strategy for dental clinics on a single channel. Gather different options to attract new clients.
Learn more: Grow a Small Business in Calgary with the best 5 Strategies
5 Dental Marketing Strategies You Must Follow
Achieving conversions in your dental clinic will require a series of strategies of marketing online.
Discover 5 marketing strategies for dental clinics that you must follow to achieve your goals:
- Personalized and attractive website
This is your digital business card, you must have an attractive, functional and up-to-date design that can be seen on any fixed or mobile device.
Elements that should appear on your website:
- Photos and videos showing the clinic; technological equipment, human, etc…
- The different treatments or services you offer, organized and well presented.
- Geolocation and contact information (phone, physical address, email, map of how to get there, social networks).
- Advice or recommendations free of charge (dental consultation, download of documents, subscription to the newsletter, calendar, rates, offers and promotions, links of dental interest).
- Call to action. Make calls to action by highlighting a phone or “button” to request an appointment.
- Corporate Blog
The blog allows Internet users to write comments and share them on their social networks, in this way you can direct traffic to the website of your services.
It is the place to demonstrate your knowledge, you must generate original and interesting content for your audience.
Here are some types of content you can include on your blog:
- News and trends in the oral and dental health sector.
- Self-promotion. Success stories, experiences, publicity (news in which your dental clinic appears).
- Awards, distinctions or distinctions won by your dental clinic.
- Congresses, seminars, courses you attended and how they help to improve the quality of your services.
- External publications, by other experts invited to your blog.
- Positioning
Having a blog that has no visibility on the internet is a waste of time. You have to get your content positioned so that it reaches your users and conversions can be given.
When ranking your site, keep in mind that in the short term, SEO ranking is not feasible; as it needs a margin of time for search engines to recognize its content.
Therefore, at the same time that you propose an organic positioning strategy, you can opt for SEM (search engine marketing). So that you appear in the results from the get-go.
- Newsletter
It’s a very effective way to communicate with your patients. This marketing strategy for dental clinics is especially useful as it allows you to get free feedback.
Email marketing allows for segmentation to give each recipient what they need.
The newsletter is a good channel for:
- Disclosing the news of your dental clinic.
- Promotions, offers, discounts, contests.
- Offering exclusive content to your patients.
It is the best channel to maintain and improve your relationship with your customers, fostering loyalty and free prescription of your business.
To personalize your communications, you should profile your patients by location, age, treatment, etc. and generate better results through content that really adds value.
- Social media
The rise of Facebook, Twitter, Instagram or LinkedIn is increasing and although the users of each of them have different motivations, each one stands out for helping to find more people, which in their case, become more customers.
Social media has become a communication channel between oral health professionals and their patients. In this sense, marketing for dental clinics needs to be done on social networks.
And here comes an important question… Do you have to appear in all of them?
Of course not, only in those where your potential customers are present. Let’s look at some examples:
- Facebook is very useful for disseminating content and launching offers, promotions, discounts, contests or sweepstakes.
- Twitter helps spread interesting news, advertise businesses and build relationships with your followers.
- Instagram, Pinterest and YouTube facilitate the dissemination of images and videos, and help with geographic positioning on the Internet.
- LinkedIn has a more professional profile and can benefit dental clinic marketing by connecting your business with industry professionals.
These marketing tools for dental clinics are a revolutionary way to have a bigger presence and attract patients on the Internet.
It is necessary to demonstrate the importance of the pillars of a company: value, credibility and exclusivity of a brand to reach the minds of consumers. And the digital environment is the perfect place for that.
Study your user profile well and apply the correct digital marketing strategies to get conversions.
At DUNA’s Digital Marketing Agency we are specialists in online marketing strategies.
If you own a dental clinic and want to make the most of your online presence, tell us about your case by scheduling a meeting with our team and check out our social media management plans and prices!
