If your goal is to grow your small business in Calgary, then you must know which goals to set in order to achieve it.
When talking about growth strategies, it’s important to think about tangible strategies that your business can implement today to help drive growth.
There are so many ways to grow your small business these days, so deciding which one is best for you can be tricky.
In addition, it is also necessary to implement growth measures that are profitable over time, so that your company continues to sustain itself.
Let’s find out and explore the best ways to grow your small business!
This is a bit of a tricky question, for it’s hard to pinpoint exactly if it’s worth growing a business anywhere.
Ultimately, the decision to grow a small business in Calgary, or any location, depends on a combination of many factors and your individual business circumstances.
Thorough research, planning, and a well-thought-out strategy will help you make an informed decision.
If you already own a small business in Calgary, and you’re looking to explore ways to grow said business, it’s important to keep in mind that it won’t happen overnight,
Overall, implementing the right strategies to grow your small business in Calgary takes time.
According to a recent study; “Digital transformations have proven to be key in business recovery growth and resilience across Alberta”.
With that quote in mind, it’s important to highlight the importance of digital marketing and other digital tools in the growing of a small business.
But in order to do that, you need to know the best strategies to grow your business. Let’s find out which ones are!
Learn more: Strategic Planning: 5 Steps to create one for your business
As a follow-up to our prior topic, let’s discuss the best strategies for your business below:
As we said earlier, it’s hard to implement a growth strategy if you don’t know where you’re growing.
Setting growth goals is an integral part of your small business’s growth strategy.
Think of it this way: how will you know what strategies to implement if you don’t know what you want to grow?
It’s one thing to say, “I’d like to expand my business” or “Increase revenue.” It’s another to actually make it happen.
One tip is to set SMART (specific, measurable, attainable, relevant and timely) goals and develop your growth strategies to help you achieve those goals.
Once you’ve set your growth goals, you’ll have a better idea of which of the following small business growth strategies can help you reach those goals.
For example, driving traffic helps attract more leads, focusing on customer loyalty helps with customer retention, and increasing local SEO helps you do both, with the added benefit of increasing your digital presence.
Sure, your product or service has value to people, but potential customers need to see proof of that.
In addition to selling something, how can you create value for your potential customers and leads?
Content is always a great place to start. Be it on social media or through a blog, content must be your first priority when it comes to growing your small business in Calgary.
Let’s face it, it’s hard to grow a business without customers. By creating value with your content, and social media posts that offer information your ideal audience is looking for, you can start attracting the customers you want.
Besides that, content will help in all the other strategies we will see below.
Learn more: How much does it cost to have a social media?
When it comes to small business growth, it’s all about traffic. Whether you’re a brick-and-mortar business or strictly digital, traffic matters.
You need people in your store and on your website if you want to grow your business.
Drive traffic with:
Share your content with your audience through social networks, these platforms are great for increasing reach and attracting more leads.
Social media management is an amazing option to grow your small business in Calgary.
It offers a series of benefits, such as: weekly content creation, social media monitoring, advertisement, video editing (reels), and many more!
Developing a website tailored to specific keywords and topics your customers are searching for is critical to getting the traffic you need to grow your business.
Backlinks help you increase your domain authority (basically, how important search engines think you are), but they also drive traffic.
When another site links to your page or content, everyone who lands on that site has the potential to click on your website.
If you don’t already have backlinks or don’t have the power to get backlinks, it all starts with great content.
If you’re writing unique and interesting content that people can relate to, it’s naturally more shareable.
Learn more: How to do social media marketing in Canada
You have to start getting your name out there somewhere, right? Since your business is set in Calgary, then local SEO is critical to growing your small business.
As a local business, you want to be at the top of the list when someone searches for “drywall repair in x location” or any local search relevant to your business.
As small business growth strategies move forward, local SEO is rock solid and delivers tangible, measurable results.
Today, consumers are more engaged than ever with the brands they choose to buy from.
Most consumers are proud to support companies they believe in, whose beliefs they align with, and whose products and services they love.
In the digital age, growing your small business is about so much more than just selling a product.
Today’s most successful small businesses excel at building relationships and trust with their customers and prospects.
Considering that Calgary is the third most diverse city in Canada, it’s even more crucial to build customer loyalty.
This is why a digital marketing agency located in this region, and that on top of that have the right expertise to deal with people of all countries, is a great option.
DUNA’s Digital Marketing Agency has more than 10 years of experience working with companies in different countries, we believe in giving a chance to small business to grow and flourish. Visit our website and find out all about our services!
No matter who your consumer is, if your business and brand feels human and approachable, they’re more likely to buy from you.
If they feel like they’re getting quality service and content, they’ll continue to buy from you in the future.
Today’s consumers, across all industries, are looking for personal connections and efficient customer service.
If you can deliver that, your small business will start to see growth.
You can do this via:
This way you’re also building positive, strong relationships with leads and repeat customers, which keep your small business going.