As social media has become a great digital marketing tool, it’s important for businesses to know the cost to manage social media.

Hiring a social media manager can require a dedicated budget, and that cost can vary greatly depending on your company’s needs.

As an agency that provides social media management among other services, we are often asked how much it costs for a professional to handle social networks.

The answer is not as simple as you might think. There are many variables involved in hiring a social media manager for any company!

Some of these include the type of campaigns that will be created, number of posts per week, how many platforms will be managed, etc.

Find out how much does a professional cost to manage social media!

How much does a professional cost to manage social media


How much does a professional cost to manage social media?

A professional that manages social media is known as a social media manager. This professional has knowledge not only about social platforms, but also about digital marketing and it’s strategies that help a brand grow online.

A social media manager is responsible for creating and executing a planned strategy on these platforms. This can include tasks like content creation, community management, ad management and data analysis.

This professional can be hired in different ways, the cost to manage social media can vary greatly depending on what is needed to achieve your goals.

Check out how much a professional cost to manage social media in this table of prices from DUNA Digital Marketing Agency below:

One network $1,250/month

Two Networks $ 2,450/month

Two Networks $ 2,450 /month

What is social media management?

Some people might think that social media professionals simply post content to a company’s Facebook page or Instagram profile, but in reality, the job is much more complex.

A social media manager must spend a significant amount of time researching what type of content will resonate with an audience and then crafting it accordingly.

At DUNA Digital Marketing Agency, the content creation team takes the time to ensure we are talking to the right audience.

In addition to content creation, social media managers specialize in scheduling, tracking current trends, content planning, writing, hashtag research, and much more.

It’s your job to make sure a company’s image is apparent on social media, as well as grabbing your target audience’s attention with your posts.

Social networking has a huge impact on business today. It’s not an aspect that can be ignored – the audience will notice the lack of effort in branding if you don’t use social platforms.

A social media manager is also aware of the tone of voice needed by each customer. They do the work of studying the brand, its content, and its goals to make everything look like it came straight from the company itself.

Learn more: What is Social Media Management how does it work?

What do you need to know before hiring a social media professional?

How much does a professional cost to manage social media

Aside from the cost of a social media professional, many other factors can affect how much you’ll pay for one. Here are some things that influence how much you would have to pay for a social media manager.

  1. What your business needs

If you have a large company, you may need to pay more for a social media manager. This is because they will need to juggle more tasks and responsibilities. They would also have a greater effect on your company’s branding, especially online.

  1. Your objective with the campaigns

How much a social media manager costs can also increase depending on the purpose of the project.

For example, if you want to run ad campaigns on social networks, you will probably have an additional cost related to the platform.

  1. The social media manager skill set

If you’re looking for someone with a specific skill set, you may need to pay more.

For example, a social media manager who knows how to use Photoshop or Canva would understandably cost more than someone who can’t create graphics.

Also, if your social media manager has other expertise like ad creation, analytics reporting, etc. it is likely to have a higher cost, however, with more benefits!

  1. The size of your budget

Ultimately, your budget will affect how much you can afford to pay for a social media manager. If you have a small budget, you may need to find someone willing to work for less.

As you can see, there are many factors that can affect how much a professional cost to manage social media. You will need to consider all of these factors when deciding how much to budget for this service.

Learn more: Top 12 Benefits of SEO and Why You Should Use This Strategy

What does a social media professional do?

As a business owner, you probably have a lot on your plate. This can make it difficult to find time to focus on your social media at the same time.

Fortunately, you can offload some tasks to a social media manager. Here are some examples of things you can outsource:

They can also prepare reports so that you can see if there is an ROI on your social media campaigns.

Where to find a qualified social media manager?

You can use different platforms to find a social media manager, from job sites, if you want an employee for your company specializing in this or even Google.

When searching for professional social media or social media management, several options will appear, all you need is to find the agency that fits your company profile!

DUNA Digital Marketing Agency is specialized in social media management, we have more than 10 years in the market, and have worked with clients all around the world.

We offer plans that best fit the budget of each company and customize according to your needs.

Schedule a meeting with our team to find out more information about social media management and how much it costs for a professional to take care of your social networks!


We hope this information helps you understand how much a professional cost to manage social media and why it’s worth hiring one for your business.

If you’re looking for a budget friendly social media management plan, you must visit DUNA’s website.

There you can see our different plans and their price points, along with more information on how to reach us to get a FREE proposal today!

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