How much does a social media post cost? This question will have a similar answer to many marketing questions; It depends.
Now, what does this depend on? To answer this question, in this article we analyze advertising rates on social networks according to some studies carried out on the subject.
For this guide, we prioritize Facebook and Instagram as the main social networks on which it is worth creating and publishing advertising campaigns.
To talk about advertising budget, we must start from the understanding that your digital advertising campaigns work based on a minimum daily budget or a total budget for a certain period of time.
On the other hand, the cost can be based on metrics such as impressions, clicks, likes, reproductions, physical visits or even conversions and sales.
How much does a social media post cost?
Facebook and Instagram ads charge in different currencies, but for practical purposes, we’ll express costs in US dollars.
Clarification: It is worth noting that these prices are approximate and are not intended to be more than a reference for advertisers, and may vary depending on several factors such as sector, temporality, trends, among others.
Average CPM for social media
CPM or cost per 1,000 impressions, is an option for advertisers looking to increase the visibility of their ads without thinking so much about clicks.
It’s worth keeping this metric in mind to calculate the rate of people clicking on your ads based on the views they receive.
- Facebook: $7.19 per 1,000 impressions
- Instagram: $7.91 per 1,000 impressions
Average CPC for social media ads
CPC, or cost per click, is a bidding option for advertisers looking to increase the number of clicks (or views) their ads receive.
Companies often prioritize researching the average CPC by industry when analyzing and projecting their advertising costs.
- Facebook: 0.97 per click
- Instagram: 3.56 per click
More Metrics for Social Media Ads
In addition to CPM (Cost per thousand impressions) and CPC (Cost per click), companies often measure other important indicators in their advertising campaigns on social media, for example Cost per Like (CPL) or Cost per view (CPV), depending As for business objectives, we can talk about Cost Per Lead (CPL too), Cost Per Acquisition (CPA) and Return on Advertising Spend (ROAS).
Learn more: How to Manage Social Media: 5 Essential Steps you Must do
What determines how much a social media post costs?
As we have previously mentioned, all these costs are approximate estimates based on various studies that have been carried out in this regard, so variations in costs are likely to occur given different variables.
Advertising platforms work mainly through auctions and bids for viewing ads, so there are many variables that determine the price of your ads on social media, among which we can mention:
- Temporality of your advertising campaigns
- Date, day and time of activity for your ads
- Number of users you target with your ads
- Target geographic locations for your ads
- Relevance and quality of your ads
- Industry, professional and job context you are targeting
All of these variables (and others) can determine that ads in one sector or industry are more expensive than others.
Learn more: How much does a Great Social Media Manager Costs
How to reduce advertising costs on social media
Here are 4 ideas that can help you optimize your Facebook ad costs:
- Support your advertising strategy with the creation of sales funnels: that is, create ads suited to each stage of the funnel your customers are in and that respond to your business objectives.
- Use automatic positioning configuration: Facebook promises to optimize your advertising budget to offer you better results, trusting its algorithm can be a good idea to start your campaigns
- Use pixel and remarketing campaigns: effective measurement allows you to run effective campaigns, once you collect enough data, also create remarketing campaigns to reach people who visited your Landing Pages, that is, who were interested in your offer and promote conversion
- Don’t forget to experiment: do A/B tests to validate commercial hypotheses and discover what works best for your campaigns, try making changes to the titles, texts, images and videos of your ads, what you want to discover is what attracts attention of its users in a better way.
Create posts on social media with DUNA’s Digital Marketing
Generate traffic to your pages without going over budget. DUNA is a digital marketing agency specialized in social media management, YouTube management, website creation, advertisements and much more!
Have professional posts on your social networks. Attract your ideal audience and create effective advertising campaigns.
We offer different plans and prices that fit your budget and goals, take a look at the starting table below:
Bronze – $390/month
- 2 Posts/Week
- Included story
- Video editing (reels)
- Monthly Content Planning
- Number of Networks Up to 2
- Social Media Marketing Strategy
- Social Media Competitive Analysis
- Social Media Brand Reputation Analysis
- Social Media Audit + Recommendations
- Sponsored Posts & Follower Ads
- Creation of ADS for Website or or Store
- Creation of ADS New Followers
- Creation of ADS for social media engagement
- Dedicated Social Media Account Manager
- Standard Monthly Reporting and Analysis
- Monthly meeting
Silver – $ 890/month
- 5 Posts/Week
- Included story
- Video editing (reels)
- Monthly Content Planning
- Number of Networks Up to 3
- Social Media Marketing Strategy
- Social Media Competitive Analysis
- Social Media Brand Reputation Analysis
- Social Media Audit + Recommendations
- Sponsored Posts & Follower Ads
- Creation of ADS for Website or or Store
- Creation of ADS New Followers
- Creation of ADS for social media engagement
- Dedicated Social Media Account Manager
- Standard Monthly Reporting and Analysis
- Monthly meeting
Gold – $ 1190/month
- 7 Posts/Week
- Included story
- Video editing (reels)
- Monthly Content Planning
- Number of Networks Up to 3
- Social Media Marketing Strategy
- Social Media Competitive Analysis
- Social Media Brand Reputation Analysis
- Social Media Audit + Recommendations
- Sponsored Posts & Follower Ads
- Creation of ADS for Website or or Store
- Creation of ADS New Followers
- Creation of ADS for social media engagement
- Dedicated Social Media Account Manager
- Standard Monthly Reporting and Analysis
- Monthly meeting
Visit DUNA’s Digital Marketing website and check out our social media plans and prices!
