A social media manager can help take your business to the next level by simply doing the right digital marketing strategies, but how much does a social media manager really costs? Find out in this post!

If you own a company and still don’t promote your brand on social media, it’s time to be honest with yourself – you’re wasting your time.

Since social media became more widespread in people’s daily lives, companies have also started to advertise their products and services on these channels.

If you still don’t use these platforms to advertise your brand, the truth is you’re definitely losing customers!

Therefore, it is about time to invest in a social media manager!

The social media manager is responsible for planning, creating and posting content on your social media, boosting your brand awareness.

Let’s check in this post how much a social media manager costs!

How much does a Social Media Manager Costs

What is social media management?

Social media management comprises the content design and dissemination phase, in addition to monitoring interaction and brand references within these platforms.

A company’s objectives can determine the choice of one or more channels, ranging from options such as Instagram, Facebook, LinkedIn, Twitter and others.

Regardless of the number of channels employed, social media management plays a vital role in organizational marketing strategy.

This stems from its ability to expand the brand’s reach and degree of recognition before the public.

Learn more: Grow a Small Business in Calgary with the best 5 Strategies

How much does it cost to hire a social media manager?

The costs of a social media manager can vary greatly depending on the number of profiles managed, posts and whether this involves paid traffic management or not.

Let’s use DUNA’s Digital Marketing Agency as an example to check the costs of managing social platforms. Check the starting table below:

Bronze – $390/month

Silver – $ 890/month

Gold – $ 1190/month

How does a social media manager work?

A social media manager assumes responsibility for administering these digital platforms.

Equipped with a comprehensive knowledge of social networks, this specialist is able to design personalized content, able to captivate your company’s specific target audience.

With the ability to keep the organization’s profiles up to date, these managers ensure the availability of high quality content, strategically oriented to attract potential customers interested in purchasing their products or services.

In addition, social network managers contribute to increasing the number of brand followers, promoting publications at regular intervals throughout the month.

This schedule can vary, from one weekly publication to two or even daily publications, according to the adopted plan.

Crucial is the ability to demonstrate to any profile viewer that the content is engaging and constantly updated.

Learn more: How much does it cost to have a social media?

How can a social media manager help me?

When you choose to adhere to a social media management service, professionals will collaborate directly with you to strategize and implement marketing campaigns.

Such actions are directed towards social media platforms that are aligned with their defined goals.

Additionally, these specialists are prepared to help manage the day-to-day activities of your social media channels, including tasks such as updating the news feed and creating content for stories.

The manager specialized in social networks assumes the mission of boosting your visibility in the scenarios of Facebook, Twitter, LinkedIn, Instagram, Pinterest and YouTube.

In addition, they have the ability to drive traffic to their website, blog or online store, all through social media marketing.

Learn more: How to do social media marketing in Canada

Top 4 advantages of hiring a social media manager

If you’ve had any experience with social media, chances are you’ve noticed the wide range of profiles on these platforms.

In the current scenario, social networks have become indispensable elements in any digital marketing strategy. Unfortunately, this growing importance has also resulted in intense competition.

In this context, having the guidance of an expert can mean the difference between success and stagnation.

Below, we present some reasons why hiring a social media manager is an advantageous choice:

  1. Constant updating of social media

Keeping your social platforms up to date requires a consistent and committed presence.

This commitment may mean daily postings for some companies. Having the assistance of a social media manager makes this process considerably more fluid and efficient.

  1. Knowledge about platforms

The social media ecosystem spans multiple platforms, each with their own best practices.

An expert manager is familiar with the type of content that stands out, ideal image sizes, effective hashtags, and platform-specific advertising norms.

  1. Measurement of ROI and other metrics

Success in social media marketing goes beyond simply posting images on Instagram.

Using social media as an effective channel to attract new customers and increase brand awareness requires skills, strategy and continuous analytics monitoring.

This is a domain that a social media manager focuses on in order to deliver the maximum return on investment (ROI) on every social post.

  1. Organic and paid traffic optimization

If you’re running paid social media campaigns, a digital marketing agency can help optimize the effectiveness of your advertising spend.

In addition to ensuring targeted and efficient investment, this collaboration ensures that the target audience is properly segmented and that all organic and paid traffic management is effectively administered.

What services does the social media manager do?
  1. Strategic plan

Do you follow a meticulous plan for your social media platforms, or do you simply share content on the get-go, hoping for the best result?

A manager specialized in social networks will carry out a thorough analysis of your target audience, your sector and your company’s main objectives, in order to define the most effective strategy for your enterprise.

That way, they design a monthly plan and establish an editorial calendar that allows you to preview the posts that will be made throughout the month, giving you a clear idea of what to expect.

  1. Custom Content

You have a clear plan, you know the message you want to convey, but finding new content to share becomes a challenge that ends up consuming your days.

Searching for quotes, impactful images, or simply something captivating to share with your audience results in wasted time and often frustration.

It is undeniable that your time would be more profitably employed by concentrating on your business.

A social media manager can take on this workload, delivering weekly or monthly content planning. Not only does this lighten your load, it also ensures that your feed is constantly nourished with relevant and engaging content.

  1. Engagement

Is the feeling of being enmeshed on social media all day long when you could be more productively involved in your business activities familiar to you?

Hiring a social media manager can free up your time as they handle your posts.

This implies conceiving high quality content, ranging from writing texts to creating visual elements to enrich your content.

Finally, a social media manager not only ensures effective strategic planning, but also frees up your time and energy by providing a continuous stream of relevant and engaging content.

How to choose the right professional to manage your social media

Choosing someone to take care of your social media is an extremely important decision, as this person will have direct access to your profiles. Therefore, it is crucial that you can fully trust them.

For this reason, one of the best options is to choose an agency that specializes in social media management.

Generally, agencies have a solid track record in this field, with years of experience, and are well aware of the inherent complexities of digital marketing.

If your intention is to elevate the results of your profiles or if you find yourself overwhelmed with autonomous management, considering outsourcing the management of your social networks is a smart approach.

DUNA is a digital marketing agency that specializes in social media management, we have more than 10 years of experience helping small and medium-sized companies grow in different countries such as Brazil and agência de marketing digital Portugal.

We would love if you paid us a visit to our website, there you can check our prices and additional services!

  1. How much does a social media manager cost?

The average cost of a social media manager ranges from $1,250,00 to $2,450 per month.

It is also possible to customize your budget, to ensure that you have the right financial plan for your company!

  1. What is social media management?

Social media management is a service that involves planning and posting content on your social media profiles.

  1. What does a social media manager do?

The social media manager is the person responsible for managing these platforms, creating and posting content on a weekly basis.

  1. How does social media management work?

Social media management involves creating art and texts to be posted on social media, it can also include short videos and paid traffic management.


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