Video editing for social media is the form of communication with the highest feedback on the market, mainly due to its interactive nature.
With a mobile device you can record, edit and publish all your creations without any major complications.
Video editing for social media is usually the most tedious part of the process, that’s why we’ve put together the steps of this process to help you understand the importance of this content and how it can be done.
Audiovisual material currently represents 78% of all content consumed online, 9 out of 10 internet users watch videos from brands they follow and 65% of them end up visiting the website after doing so.
Almost half of Internet users aged 25 to 54 share videos online, which already take up 50% of all mobile traffic.
All social media have incorporated the possibility of sharing or sending recorded, edited, spontaneous and even live videos. It is a unique opportunity to promote your brand, products or services.
Videos are not as expensive as they seem. A professional video editor for social media is not that expensive, and can come with other benefits!
Learn more: Which video editor do bloggers use?
The first step is to choose the right video editor, as that is where you will create your videos.
Like everyone new to video editing, you can try Windows Movie Maker for PCs and iMovie for iOS editing, which are the video creation programs that come by default on all Windows and Mac computers, respectively.
These applications have the particularity of being free and fulfilling all the functions necessary for your productions; without the need for more complex and expensive editing programs.
Check out some of the most used applications:
This app, available for Android and iOS, is undoubtedly the most popular of all. It is an all-in-one tool, as it has a multitude of features that allow you to have a small video editing studio on your mobile device.
Easy to use and super intuitive, with it, you can edit videos, make montages with photos and music, add transitions, filters and choose from more than 200 effects.
A very complete tool that stands out mainly for being multitrack, for having high video quality and for a very accessible interface.
Available for Android and Apple, the free version is quite complete, with no need to purchase the professional versions.
It couldn’t be missing from our compilation of the best free video editing apps, made for creating content on social networks like Instagram.
This video editor was created to make quality videos for this social media, although it has evolved over time and become a very complete tool.
Still, if you just want a publisher to upload videos to your Instagram, this will be your best option. It is worth remembering that it is exclusive to iOS.
We present to you, in case you didn’t know, the official application for editing videos created with your GoPro camera.
Easy to use and quick to edit, it features a multitude of specific features for this type of videos, from special transitions, exclusive music and adapted filters. The best option if you are a regular GoPro user.
Learn more: How much to charge for video editing for social media?
With a little creativity, you can make very interesting videos to share with your followers on social media.
You don’t need to have a big budget to make high-impact videos. Here we give some examples:
Videos that show how to do something are popular on social media. The only rule is: the shorter and simpler the steps, the more successful the video will be.
Situations that show the more human side of the company, its workers and the environment that exists in the company at certain times such as Christmas, the arrival of the holidays…
Infographics are often used to capture data from a report or study, but if the data is intriguing or could attract the attention of your followers, You can also make a video about this.
Short videos can help launch a product effectively and in a fun way at the same time.
The most imaginative professionals can create incredible things with everyday objects.
Learn more: Top 6 Social Media tips for Small Businesses
The decision to hire a professional social media video editing service depends on several factors, including your goals, available resources, and personal skills.
Here are some considerations that can help you make an informed decision:
If you want to create high-quality videos that impress your target audience and reflect your brand well, hiring a professional video editor can be a good choice.
Professionals have both technical and creative skills to improve the overall quality of your videos.
Video editing can be a time-consuming task, especially if you have no experience. Hiring a professional can save you significant time, allowing you to focus on other areas of your business or content creation.
If you’re regularly creating videos for your social media, maintaining a consistent, professional look is important. A professional editor can help maintain this consistency over time.
Well-edited videos generally perform better on social media marketing in terms of engagement, views, and shares. This can be beneficial if your goal is to increase your brand’s visibility or influence the public.
Hiring a professional video editor can be expensive, depending on the level of experience and complexity of the job. Be sure to evaluate whether the return on investment justifies the cost.
If you have video editing skills and time to invest in creating your own videos, it may be possible to avoid the costs of hiring a professional. Otherwise, there are possibilities like a more budget friendly video editing for social media service.
Remember, with the video editing tools and software available today, you can create decent videos on your own as long as you are willing to learn and practice.
Therefore, the decision to hire video editing for social media depends on your goals, resources and skills.
Social media management is a complete service that offers several benefits such as:
This is a great option for companies and brands that want to reach a larger audience, and are not using the potential of social networks to do so.
Visit the DUNA’s Digital Marketing website and learn more about this service!