Getting to know new social platforms and even using them for your digital marketing campaigns is a differential that can make you stand out.

Although traditional social platforms are essential for a successful strategy, it is interesting to follow the new trends in this sector and stay up to date before everyone else.

With that in mind, DUNA’s Digital Marketing Agency prepared this content with the main new social platforms of the moment.

New social platforms: Top 6 platforms to keep an eye on

Why discover new social platforms?

In recent years, we have experienced a huge social media growth, with platforms like Instagram, Facebook and Twitter dominating the digital scene.

Although this growth has brought numerous advantages to content marketing strategies, it is impossible to deny that the increasing participation of individuals has also brought with it increasing competition.

After all, in a scenario where everyone is looking for their space, it is increasingly challenging to stand out in more “traditional” social platforms.

However, the search for alternatives should not be seen as a simple escape, but as an opportunity to explore new approaches to reach and engage the target audience.

It is in this context that new social platforms emerge, platforms that are attracting the attention and curiosity of an audience eager for something different.

In this ever-evolving scenario, it would not be daring to consider that any of these new platforms could become the next sensation, as we have witnessed with TikTok.

Therefore, it is essential to be up-to-date and aware of the latest trends in new social platforms, in order not only to keep pace with change, but also to anticipate it.

Learn more: Top 6 Social Media tips for Small Businesses

New social platforms you should know

  1. Threads

Threads is Meta’s newly launched app that rivals Twitter by putting its main focus on sharing short snippets of text on the free conversation-based platform.

The Zuckerberg-backed platform is standalone though, it’s an online hub linked to Instagram (and requires an Instagram account to sign up).

The platform allows written messages of up to 500 characters, in addition, Threads also allows users to share photos and videos of up to five minutes. The app is available in over 100 countries (with plans to expand).

  1. TikTok

TikTok is not so recent anymore, but it’s always good to remember its success, and how a new platform on the market can stand out.

TikTok is a platform for sharing short videos. With its distinctive feature of allowing videos of 15 or 60 seconds, and now even 3 minutes, the platform has many possibilities.

Here, creativity finds its place, with cinematic filters, immersive subtitles, captivating soundtracks, animated gifs and the ability to perform precise cuts, all at your disposal.

Just like on Instagram and Twitter platforms, you can follow the profiles of other users, immersing yourself in an ecosystem of interactions that include likes, comments and even sharing through apps like WhatsApp.

TikTok’s growth can be attributed in large part to its unrivaled ability to catalyze virality.

User-proposed challenges, captivating choreography, public figure impersonations, and thought-provoking skits all have a unique power to inspire and invite others to join in the fun.

This appeal is especially effective among young audiences, who are attracted to the platform through the promise of shareable and engaging experiences.

  1. Twitch

Twitch is a live video platform that has grown a lot during the pandemic. Here, streamers, as they are known, do lives interacting with the public, playing games, chatting, and creating a series of other contents.

Twitch stands out for its live streams and the wide variety of niches available on the platform.

  1. Reddit

Reddit is a platform that resembles the style of forums from the 2000s, serving as a news and entertainment network, allowing its users to comment on the most varied subjects.

Reddit has communities, known as Subreddits, where people subscribe and follow what is posted.

This platform is well known internationally, and most of its content is in English, however, the platform has aroused the curiosity of the Brazilian public.

  1. Quora

Until recently, when performing a Google search, it was almost a tradition to find Yahoo Answers as one of the results, isn’t it?

Quora, in a way, resembles the late Yahoo Answers, however, its focus is directed towards professional and specialized questions.

This means that if you are at the beginning of your career and are faced with unfamiliar terms or concepts, Quora presents itself as a valuable tool.

You can not only search information, but also request assistance from the community to solve your doubts.

  1. Medium

Medium is a text sharing platform, although it differs from the social platforms mentioned above, Medium presents itself as a captivating alternative.

Medium is a platform that brings together elements of blogs and social platforms, providing the opportunity to create posts in text format, in addition to allowing the exploration of the creations of other authors.

The platform serves as a channel where individuals share their experiences and knowledge, conveying their lessons to readers eager for valuable insights.

Therefore, if your brand is focused on producing textual content and looking to build a dedicated community that truly consumes and values your publications, Medium is a great choice.

Learn more: What is the cost to hire a social media marketer Canada?


Getting to know new social platforms and exploring different digital marketing strategies is a very important step for success on social platforms.

Of course, for any social media strategy to work, great social media management is required.

Therefore, if you own a brand and want to win more people from your target audience, you will have to not only get the content right on social platforms, but also without its administration as a whole.

That’s why DUNA’s Digital Marketing Agency offers a social media and social media management service, which helps companies to win customers on these platforms without stressing about the creation and strategic planning that this type of marketing requires.

Visit DUNA’s website right now and find out about our plans and prices!

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