Having great social media management has become an indispensable tool for many companies today.

Simply creating a profile and posting random content every now and then is not a good strategy when it comes to digital marketing.

For this reason, having an organized plan to manage your social networks is essential for your business to grow.

In this post, you will learn how to create effective social media management. Come and find out!

What does a social media management do?

What is social media management?

A social media management is a way to manage everything you plan to do and hope to achieve on your social media marketing profiles.

Setting up a strategy is one way to ensure your brand image is consistent across all platforms. The more specific and detailed your management, the better your performance.

If your social media platforms perform well, your brand awareness will increase, you will acquire more customers, and your business will gain more credibility.

All this contributes to strengthening its position in the market as a recognized brand.

Social media management is also a service offered by digital marketing agencies, including agência de marketing digital Portugal.

In this service, all planning, creation of arts and texts and publications are done by professionals!

Why is having social media management important?

Whatever your goal, be it increasing brand awareness, engaging more with customers or driving more sales, your social media can play a key role in making it happen.

Since you’re likely to need to manage up to two social networks at the same time, it makes sense for your business to have a solid social media plan that helps you organize everything.

Remember that your profiles are a way to build brand awareness and attract more customers, so social media management needs to be done right.

Learn more: What is Social Media Management how does it work?

How to manage social media successfully

  1. Decide what your goals are

What are your main goals for your social media campaign?

Whether it’s increasing brand awareness; drive traffic to your website and increase sales; increase customer engagement or something else entirely.

You need to narrow down your goals and be realistic with them. For each objective you set, be clear about the metric you will use to measure it.

  1. Think about your target audience

You should know where your audience is spending their time, based on your company’s customer personas, your observations, and your own intuition.

Social media demographics are available on platforms themselves, like Instagram, all you need is a business account.

You need to have a sense of when your customers are online, which platforms they tend to use, and for what purpose — from mainstream to niche.

From there, create an established time to post on social networks and have more reach and engagement.

  1. Watch your competitors

Think of some competitors and take a look at what they are doing. You can set up a simple spreadsheet where you write down what’s great and what’s not so great about their content, how they’re using different channels, and whether they have something unique.

You don’t want to imitate what already exists, but inspiration is always helpful. Also think about brands in other spaces that you enjoy — are there elements of what they do that could work for your business?

  1. Audit your content

Go through all the profiles you have, including those that are inactive. Review them for accuracy and consistency. Are they clearly in the same business? Do they align with your brand? What are the images, tone and messages like?

Are your profile and cover images, color palette, bio, logos and website link consistent?

Then measure performance: which channels are engaged, and which are not; what kind of content seems to be working and what doesn’t?

It’s important to do this type of briefing to determine what needs to be done to improve your brand’s image on social media.

This is also why having an expert helping you is always a good solution.

  1. Decide which social networks you will use

Based on your research, it’s time to make some strategic decisions. If you have limited resources, you should limit this to two or three platforms.

For each platform, create a concrete goal for what you want to achieve and also decide how you will use it.

At this point, it’s also worth making sure you’re up-to-date with best practices for your chosen channels.

Learn more: What is the cost to hire a social media marketer Canada?

  1. Create a content calendar

Based on the purpose of each platform, decide on the overall breakdown of content. What percentage will focus on driving traffic to your website; promote products; repurpose other people’s content; or just inform?

Diversify your content and take care of it to always bring new information and be interesting to your audience.

  1. Define your brand personality.

Think about your brand’s personality and use that to your advantage, is it more laid-back or more serious? Use the brand’s tone of voice to voice your posts.

Another thing is the visual style, highlight the main colors of your brand in your social network feed, always keeping everything in line with your branding.

  1. Decide what content to post

This is the most important thing. It’s about being realistic about what content you’ll be able to create and share on a regular basis, for each channel you’re on, based on your resources.

The main types of content include: images, illustrations, infographics, videos, lives, polls, ads, among others.

Your curation can provide some guidance on what works for you.

Make sure the content you choose aligns with your content mix and goals.

  1. Analyze your results

Finally, stay on top of how things are progressing — whether it’s monthly or weekly, take the time to review key metrics and see if what you’re doing is growing your business the way you want it to.

It is important to continually evaluate your social media management, considering whether there are opportunities on other platforms and changing course or cutting platforms completely if they are not effective.


Hire an agency to manage your social media! Of course, you can manage your networks yourself, but since this strategy is so important for your company’s growth, it’s a good idea to have a professional help you.

Services such as social media management allow all your brand content to be produced and shared on your social media profiles without you having to worry about it all the time.

Visit DUNA’s website and learn more about this amazing service!

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