Having a website is essential for your company, but how much does a website cost in Canada? That’s what you’ll find out in this post!
When it comes to digital marketing, there are some tools that cannot be missing from your strategy, including your company website.
The website is where you send traffic gained from other marketing platforms such as social media, search engines and even billboards and other traditional methods.
Therefore, creating a website for your company is considered essential these days. In this post, we will see how much does a website cost in Canada, come check it out!
How much does a website cost in Canada?
Creating a website can cost between $1000-$2,500. However, the exact cost of a website will depend on many factors.
In this post, we’ll explore each factor that contributes to the total cost of building a website, whether you plan to use WordPress, a website builder, or hire a web developer.
Learn more: 5 Steps to Get Your Website on the First Page of Google
What influences the cost of a website?
Each website has different needs. Some may only need basic functionality, while others require specific and often expensive features.
So, if you want to know how much does a website cost in Canada. You will have to determine your website needs first, check out some of these resources below:
- Website Basics
The fundamental requirements for building a website are a domain name, a web hosting plan, and an SSL certificate.
A domain name is your website’s custom address (e.g. yoursite.com), while a web hosting plan is server space that can be rented to store your website.
Finally, SSL encrypts the data on your website, making it more secure.
- Website Design
The appearance of your website significantly affects the user experience. Consider the cost of a theme, a template, or a professional web designer. The more complex and unique a web design, the higher your website costs.
- E-commerce features
To create a business website, you need features like inventory management, payment gateways, shipping options, and product pages.
The cost of an online store website is usually higher due to these additional features.
- Plugins or add-ons
Some websites need plugins or add-ons to be more functional. Premium plugins or add-ons offer advanced features at a higher cost. The more resources you need, the more you will have to spend.
- Marketing and SEO
To drive traffic to your website, you will need to dedicate time, energy, and money to applying appropriate digital marketing and search engine optimization (SEO) best practices to your website.
Alternatively, hire marketing professionals and SEO experts. Visit the DUNA’s Digital Marketing Agency website to see our plans and prices!
- Maintenance
A website is not a project that is finished and finished. It is important to carry out regular website maintenance to ensure it is always running smoothly.
Use free or paid tools to automate website maintenance, or hire an expert to do the work for you. The more elaborate your maintenance routine, the more you will need to spend.
If the cost of your website is too high, there could be two main reasons. First, your website simply needs more resources than average. Or two, you’re spending more than you need to.
They may have additional costs depending on what is needed to complement your website.
For this reason, it is interesting to look for a digital marketing agency that offers website creation to provide a personalized quote!
Learn more: Top 12 Benefits of SEO and Why You Should Use This Strategy
How important is having a website for my company?
Having a website is very important to increase credibility in your company, as well as having your own space to transfer traffic from other sources.
Today, most companies need to have a website, social networks and even a profile on Google My Business.
These features help increase brand awareness and also attract more customers to your business.
That’s why digital marketing has become so popular, because in addition to being easier and more cost-effective than other traditional marketing methods, digital marketing allows you to reach many more people.
And creating a website is a fundamental part of this strategy, after all, reaching more people should be your goal.
Furthermore, if you have a website and do content marketing, you increase the chances of having your website ranked first on Google, which certainly helps to bring many more customers to your company.
3 ways to build your website
Ultimately, the cost of building a website comes down to how you want to handle the project.
You can do it yourself, hire an independent professional or a specialized agency.
Check out the pros and cons of these options below:
- Do it yourself (DIY)
The DIY approach is the most cost-effective option for building a website. When doing the design yourself, your costs will consist of the basic expenses required to set up and host the website.
This includes your domain name, hosting costs, an SSL certificate, a premium theme, and probably a website builder.
You can also use a more traditional content management system (CMS) like WordPress.
Remember, once you take on the project, you will be responsible for all aspects of the website.
This involves figuring out how to make your website templates mobile-friendly, ensuring security protocols are working, checking whether your WordPress theme is compatible with third-party plugins, and installing necessary add-ons, among many other tasks.
But while the DIY approach may be worth exploring when creating a simple website, it’s not always a viable option when tackling large projects.
Taking on the task of designing a complex website on your own involves dealing with several challenges and requires solving several design problems that only experienced developers can handle.
Pros
- It’s the ideal option if saving money is a priority.
- It’s a good opportunity to expand your skills and learn more about website development.
- You will have the chance to test different ideas and experiment with various concepts.
Cons
- The learning curve can be very difficult if you have no prior web development experience.
- The process can be time-consuming.
- Website quality may be below professional standards.
- Hire an independent professional
If you want to make sure your website is up to the desired standard, hiring a freelancer is an option.
Experienced web designers can put your ideas into action, suggest features that can improve your business, and help you navigate your website to launch smoothly.
These professionals can help you create a custom website at various price points and work closely with you to ensure the success of your online venture.
Pros
- You are guaranteed a professional website.
- You won’t have to spend weeks learning web design.
- Independent professionals can help you manage your website launch.
Cons
- Working with a professional can require a significant financial investment, especially if the project is very complex.
- If you need to make changes to the website in the future, the independent professional may not be available for hire. A new freelancer will need some time to familiarize themselves with the existing code.
- You may have trouble getting your ideas across if you are not tech-savvy.
- Use an agency
Companies that routinely handle complex projects can benefit from hiring a professional web design agency.
Apart from dealing with advanced website designs, these agencies can also provide various services beyond developing a website.
Pros
- Agencies have the resources to handle complex projects.
- They offer a full service that includes website design, maintenance, and SEO.
- They can help you define your marketing strategy.
Cons
- The price can be relatively high depending on the plan contracted.
- An agency will not prioritize a small project in the same way an independent professional would.
Conclusion
While determining the exact cost of building a website can be a difficult proposition, finding the best talent for your website is not.
Whether it’s a simple WordPress website or a large online store, DUNA’s Digital Marketing Agency will help you create an attractive, professional website.
And the best thing is that we offer other digital marketing services that may interest you.
Visit the DUNA’s website and learn more about our plans and prices!
