Placing your website on the first page of Google will help you find more customers and credibility in your business industry.
However, there are a number of steps that must be taken to ensure that your site has a chance of appearing on the first page of search engines.
From knowing about SEO to using different techniques to optimize your website, you need to make sure everything is working perfectly.
Let’s see in this post how to put your website on the first page of Google. Follow!
SEO stands for “Search Engine Optimization”. This concept is what is behind a website on the first page of Google and other browsers.
SEO helps to position the brand so that it has more visibility on the internet, attracting new customers and preventing it from getting lost among the competition.
This strategy uses different techniques to place the website on the first page organically, that is, without the use of ads, only through the content.
When putting together their strategy, companies can opt for one of the two strategies or a combination of both.
In this case, the results are ordered according to the popularity of the web page, the relevance of its content and the loading speed, among other variables.
Therefore, with quality content and an optimized website, it is possible to appear on the first page of browsers.
Learn more: Top 12 Benefits of SEO and Why You Should Use This Strategy
To rank your website on the first page of Google, different actions can be taken to keep a webpage optimized.
For this, it is important to carry out an SEO audit of the referred site and thus know where to start, being able to make an SEO strategy adapted to the specific needs and objectives of each case.
However, as a starting point, these are some of the main variables that will improve the SEO of a page and some tools that will help in the process:
Nowadays, smartphones are part of almost everyone’s daily life.
So it’s not surprising that most Google searches are performed from a mobile device.
That’s why one of the first things the search engine checks is whether your site is mobile-optimized.
Having a responsive web design allows you to detect the size of the screen on which the said website is being displayed, resize it, adapt it and offer a better view.
Furthermore, optimizing a website for mobile format is not only good for getting your website on the first page of Google, but it also improves the user experience.
Google allows an optimization test to detect whether a user can easily use a web page on a mobile device.
Undoubtedly, to set up an SEO strategy, it is necessary to find out which are the keywords of the sector that you are going to work on and define which ones are interesting for the project.
To rank for these keywords, it’s important that the content created on a website is relevant to its industry and target audience. This will ensure that when a user performs a search, your page will be displayed.
However, a well-done SEO work is not based on positioning these keywords throughout the content of a web page, it is necessary to select them strategically and use them carefully.
For example, it is not advisable to work with several keywords within the same URL, as Google can confuse them and end up not ranking any of them.
The key here will be to stick to a specific topic, create good quality content and use a single related keyword.
Likewise, there are some strategic places to include keywords to consider: the web domain, URL address, page title, H1 and H2 tags, etc.
To define keywords, there are several tools and plugins that indicate the volume of searches, where these searches are made and many other aspects.
It is possible to use a Google tool to select keywords; the Google Ads word planner.
They say that in life there has to be order, and in SEO the same applies. Keeping a website clean and organized will make the content easier for Google to read.
Google uses a robot to crawl web pages and analyze them, so it’s important to organize the information in a way that’s easy for you to work with.
Although in reality it is much more complex, as several factors come into play:
Web Tree structure: The overall structure of a web page should be orderly. That is, the information must be organized in a logical and simple way. It will be distributed in main menus and within these menus we will find others with their respective submenus.
However, if the site has a very complex structure of menus and submenus, the Google robot in charge of crawling it will take longer to do it and the task will be more complicated.
To avoid this, it is advisable to have a horizontal structure, with a maximum depth of 3 levels (not counting the home page).
For example, if our site is about books, it could have a structure similar to this: Home > Novels > Young Adult > Fantasy
Organization of contents: In the same way that it is important to have information on the web organized, it is also important for the contents. Each URL, individually, has to make it easier for Google to read and for that the H1, H2, H3 tags are used…
The H1 will be the title of the page, and it is recommended that it includes the keyword we are working on.
Then, the other H2, H3 titles will be used, depending on our needs, although we have to take into account that the higher the tag number, the less interesting it will be for the search engine.
This is the mechanism Google uses to detect keywords and select relevant content; therefore, it is important to follow a good structure in the content.
Among the many factors that Google analyzes to position a website on the first page, loading speed is a crucial factor.
As we have said in previous points, user experience is very important and loading speed can be decisive for whether or not visitors stay on a website.
If the load time exceeds 3 seconds, 50% of users leave the page, having a bad experience with the web and, in addition, getting a high bounce rate.
However, the slowness of a website does not have to depend exclusively on the page itself, the connection speed of the person browsing also influences.
That’s why it’s important to measure load time with tools designed for this, such as PageSpeed Insights.
These types of resources offer different metrics and indicators that will serve as a roadmap for improving the web experience. Some of the actions that can be taken for this are:
Optimize image sizes: The format and size of images can slow down load times. It is important to compress them and use lightweight or web-friendly formats.
Cache: There are caching plugins that save a static version of the web that they will use to teach returning users and thus it will take less time to load the page.
Server: the lower the response time of the server where the web is hosted, the lower the load time.
Learn more: Grow a Small Business in Calgary with the best 5 Strategies
We are talking about ranking your website on the first page of Google, nothing better for them than using their own tools to give visibility to the web. This is where Google Search Console comes into play.
In order for a website to appear in the search engine, it must be indexed. That is, it needs Google bots to have crawled and shown among the results.
Using Google Search Console will detect visibility-related issues to fix them and facilitate indexing.
Notifications can be configured to warn of possible problems and, in addition, it offers a series of metrics and data on the state of the web page, making it much easier to detect those points of improvement.
For example, using Google Search Console, once issues are detected and resolved, you can request to be re-indexed, you can review and resolve issues derived from the code, or even check which other sites are linking to the page.
Last but not least, let’s talk about other factors that should be taken into account when you want your website on the first page of Google: the credibility of the page.
How to demonstrate that a site has credibility? When one webpage links to another, it means that the content on that page is reliable and relevant.
For Google, the more links pointing to a website, the higher the rating it will give it, therefore, it will position it in a better place in the results.
The different strategies that are carried out to increase the authority of a page through this system of links to other websites are known as link building, and the links that redirect one website to another are called backlinks.
Although it’s not so simple: not any site will work, neither any link. They have to be web pages related to your industry, which are credible and also have valuable content.
The better the quality of these backlinks, the higher score your site earns. That is, it is not about quantity, but about quality.
Having your website on the first page of Google is a huge mark for your business, and will definitely result in better benefits for your brand.
After seeing all our tips, just apply them to your website so that it has a better chance of appearing among the first positions of online search engines.
The creation of a website is an amazing service that makes it possible to create an optimized website, ensuring the best user experience for your audience. Visit our website and learn more about this service!
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