As the digital landscape shifts, agências de marketing need to stay ahead of SEO trends to deliver results for their clients. In 2025, SEO is becoming smarter, faster, and more user-focused. Here are the top 7 trends that agências de marketing, agências de tráfego pago, and specialists in criação de sites should keep on their radar.
1. AI-Generated Content With Human Oversight
AI tools are making content creation faster — but not always better. Google rewards helpful, original, human-first content. Marketing agencies are now blending AI speed with expert editing to keep content high-quality and compliant with search guidelines.
2. Voice Search Optimization
“Hey Google, where’s the best bakery near me?” Voice search continues to grow, and optimizing for it means using natural language, answering questions, and focusing on local SEO. Agencies should incorporate conversational keywords and structured data.
3. Core Web Vitals Are Non-Negotiable
Google’s Core Web Vitals are performance metrics that assess how users experience a website. Fast load times, visual stability, and mobile responsiveness are key. Website creation teams must prioritize performance from the start to boost rankings.
4. Video SEO Is Exploding
YouTube is the second largest search engine, and TikTok is being used like one, too. Agencies are optimizing video content with keyword-rich titles, transcripts, and descriptions. Embedding videos on websites can also increase dwell time and engagement.
5. E-E-A-T Is More Important Than Ever
Google emphasizes Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). Content needs to be credible, especially in health, finance, and legal niches. Agencies should showcase author bios, credentials, and clear sourcing.
6. Local SEO Drives Real Results
For small and mid-sized businesses, local SEO is crucial. Google Business Profiles, local backlinks, and positive reviews help businesses appear in “near me” searches. Agências de tráfego pago can complement this with geo-targeted ads.
7. Search Generative Experience (SGE)
Google’s AI-powered search results — known as SGE — are changing how users receive information. This may reduce clicks to websites, but agencies can adapt by creating rich, authoritative content that AI pulls into summaries.
Conclusion
The SEO game is evolving — and smart marketing agencies, agências de tráfego pago, and website creation teams are evolving with it. By understanding and implementing these trends, agencies can ensure their clients stay visible, relevant, and ahead of the competition in 2025 and beyond.
