How much should you charge for a social media plan? If you’ve asked yourself that question, then this post interests you.
We’ll look at how much to charge to run a social platform, how to present a suitable social media management proposal to the client, and when to charge for your social media services as a social media manager.
Even as a beginner or freelancer in this service, it is very important to have a plan, including a standard budget for your clients.
See in this post how much to charge to take care of a social media!
How much to charge to take care of a social media?
Of course, social media management prices differ due to a variety of factors, from location to what type of service will be performed.
Likewise, there are companies that may have a larger budget dedicated to managing social networks, while others need a more limited cost-effective service.
There are brands that budget more because they can, others cannot and budget less, which does not imply the same work as a social media manager.
It depends on the means they have. Not all brands have thousands of dollars a month to invest. Everything matches your company’s budget and the results you seek.
So, what you have to keep in mind when deciding how much to charge for a social media plan, is that this value varies depending on the company that hires the service, how much needs to be done, the social networks managed and much more!
Keep reading to find out how much to charge for a social media plan!
Learn more: What is Social Media Management how does it work?
How much to charge to manage social media?
If a potential customer writes to you, especially if it’s the first one, expect a response tailored to your needs.
- First contact with the customer
The first thing to ask yourself is what do you need from social media, what do you think you need, which is not the same as what you really need. But there you have a state of the initial situation:
- You know the brand name.
- You can take a look at his career, if he has one, on social media, web, blog, etc.
- You can see how previous social media management has been: strategy, publications, efficiency, etc.
- Social media proposal
Now you need to have a social media proposal template ready to adapt to the new client:
- Includes your logo and brand name.
- Determines the overall impression of your evolution.
- Mark the mistakes and shortcomings that the brand has.
- Provides a social media budget.
- What budget do I allocate for social media?
Here comes the key part. Prices for managing social media for a company or personal brand have to be set according to several variables:
- Which social networks will you manage
- How many publications will you make
- Tools you will use to manage and create this content
- Analytics reporting and use of data tools
Taking all the variables, you will know how much time you will spend managing the client’s social networks.
It is essential that you calculate the time, because if you have several brands on social networks, the time you dedicate to each one is in accordance with the agreed budget and the time spent developing the tasks you have committed to.
A very common mistake when you start managing a company’s social media is being more generous than you should be, because it’s your first customer.
You don’t have to do this if your strategic plan and budget fit the client’s needs, and most importantly, yours. After all, you need to be able to manage your work well if you want to make a living out of it.
Social media management pricing table
As prices can vary greatly depending on the agency, professional, social network, etc. Let’s take a look at the DUNA Digital Marketing Agency‘s price list!
At DUNA, we determine management prices according to the benefits of each plan, check the following table with the starting prices:
Bronze – $390/month
- 2 Posts/Week
- Included story
- Video editing (reels)
- Monthly Content Planning
- Number of Networks Up to 2
- Social Media Marketing Strategy
- Social Media Competitive Analysis
- Social Media Brand Reputation Analysis
- Social Media Audit + Recommendations
- Sponsored Posts & Follower Ads
- Creation of ADS for Website or or Store
- Creation of ADS New Followers
- Creation of ADS for social media engagement
- Dedicated Social Media Account Manager
- Standard Monthly Reporting and Analysis
- Monthly meeting
Silver – $ 890/month
- 5 Posts/Week
- Included story
- Video editing (reels)
- Monthly Content Planning
- Number of Networks Up to 3
- Social Media Marketing Strategy
- Social Media Competitive Analysis
- Social Media Brand Reputation Analysis
- Social Media Audit + Recommendations
- Sponsored Posts & Follower Ads
- Creation of ADS for Website or or Store
- Creation of ADS New Followers
- Creation of ADS for social media engagement
- Dedicated Social Media Account Manager
- Standard Monthly Reporting and Analysis
- Monthly meeting
Gold – $ 1190/month
- 7 Posts/Week
- Included story
- Video editing (reels)
- Monthly Content Planning
- Number of Networks Up to 3
- Social Media Marketing Strategy
- Social Media Competitive Analysis
- Social Media Brand Reputation Analysis
- Social Media Audit + Recommendations
- Sponsored Posts & Follower Ads
- Creation of ADS for Website or or Store
- Creation of ADS New Followers
- Creation of ADS for social media engagement
- Dedicated Social Media Account Manager
- Standard Monthly Reporting and Analysis
- Monthly meeting
As you can see, with the addition of benefits, our plan becomes more expensive to match the service.
Visit the agência de marketing digital Portugal website to check out more information about our social media management plans and prices!
How to manage a company’s social media
A business on social media needs a strategy, which is usually reflected in social media planning.
To manage the social networks of a business, you need:
- Training, to know what to do at all times
- Speed, for online reputation crisis management and customer service
- Knowledge of social media tools
- Creativity, to create attractive content that gives personality to the brand on social networks
- Honesty, both with the brand and with customers
- Flexibility, to adapt to the industry, competition and brand changes
Well, now you know how much to charge for a social media plan. Now it’s your turn to take the first step and determine how much to charge to take care of a social media in your case.
Sometimes you will stay with a brand for years, or manage social media for a short time. It all depends on your work and your commitment to social media management!
