Facebook Marketplace is crowded—and if you want your products or services to stand out, simply posting a listing isn’t enough. Whether you’re selling furniture, electronics, or offering local services, visibility is key.
In this guide, we’ll explore SEO techniques and ad strategies used by top agências de marketing, agências de tráfego pago, and professionals in criação de sites to help you get noticed and make more sales.
Why Visibility Matters
Marketplace users scroll fast and make snap decisions. If your listing doesn’t catch attention in the first few seconds, it will get buried by newer or better-optimized ones. That’s why investing time in visibility strategies pays off.
1. Use Relevant Keywords in Titles and Descriptions
Marketplace has its own internal search engine. To rank higher:
Use specific keywords like “new wooden dining table” instead of just “table.”
Think like a customer: what terms would you search for?
Include brand names, dimensions, or conditions when applicable.
This is a basic SEO tactic that agências de marketing often apply to web content—but it works just as well on Marketplace.
2. Post High-Quality, Attention-Grabbing Photos
Facebook prioritizes listings that get clicks. High-resolution images with good lighting get more attention and engagement. Avoid blurry photos or cluttered backgrounds. If you have a professional team involved in website creation or branding, use the same visual identity in your Marketplace photos for consistency.
3. Leverage Facebook’s Boost Feature
You can turn any listing into a paid ad by clicking the Boost Listing button. This helps extend your reach to users beyond Marketplace, including:
Facebook feed
Instagram (if connected)
Local users interested in similar products
This is where agências de tráfego pago shine. They can target the right demographics, interests, and locations to get your product in front of buyers who are ready to act.
4. Refresh Listings Regularly
Old listings drop in visibility. If something hasn’t sold in a few days:
Mark it as available again
Update the price or description slightly
Replace photos to increase engagement
This keeps your listing at the top of the feed and signals that your product is still active.
5. Utilize Social Proof
If possible, add screenshots of positive reviews or include user testimonials in the description. Trust is a big factor, and many businesses—even those with full website creation setups—leverage social proof to convert leads.
6. Include Links to Your Website
If you have a business website or online store, include a link in the description. This brings credibility and can drive traffic from Facebook Marketplace to your own platform. Just make sure your website creation is mobile-friendly, since most users are browsing on smartphones.
Pro Tip: Monitor and Adjust
Work with agências de tráfego pago to analyze the performance of your boosted listings. A/B test different images, headlines, and copy to see what works best. Even small changes can dramatically improve performance over time.
Final Thoughts
Visibility on Facebook Marketplace is not just about posting—it’s about optimizing. With the right keywords, strong visuals, and smart advertising, you can rise above the noise. Whether you’re doing it yourself or working with professionals in marketing agencies, paid traffic agencies, or website creation, a data-driven approach will bring better results—and more sales.
