When it comes to advertising on Facebook and Instagram, many businesses and agências de marketing face a common question:
Should you use the “Boost Post” button or dive into Meta Ads Manager?
While both options let you promote content, they serve different purposes and offer different levels of control. Whether you’re running ads for a local business, promoting a service like criação de sites, or managing campaigns for clients through an agência de tráfego pago, knowing when to use each tool can make a big difference in your results.
What Is “Boost Post”?
The Boost Post button is Meta’s quick-promotion feature. It’s ideal for beginners or businesses looking for simple visibility.
Pros:
Super easy to use
Fast setup—just a few clicks
Great for increasing engagement (likes, comments, shares)
Cons:
Limited targeting options
Fewer ad objectives (usually engagement or reach)
Less control over placement and optimization
Best for: Beginners, quick promotions, or when you want more people to see and engage with a post.
What Is Meta Ads Manager?
Ads Manager is Meta’s full-featured advertising platform. It gives advanced control over everything—from targeting to ad placement, optimization, and budgeting.
Pros:
Multiple campaign objectives (traffic, leads, sales, conversions, etc.)
Custom audiences, retargeting, and lookalike audiences
Better performance tracking and split testing
More creative control (carousels, videos, lead forms)
Cons:
Steeper learning curve
More time-consuming to set up
Best for: Businesses serious about paid ads, especially agências de tráfego pago and professionals running optimized campaigns.
When to Use Boost Post
You just posted something engaging and want more visibility
You’re testing what type of content resonates with your audience
You want quick social proof (likes, shares) for a new offer or service
You’re promoting local events or announcements
Example: You launched a blog post about website creation and want to boost its reach to small business owners in your area.
When to Use Ads Manager
You have a specific marketing goal (e.g., lead generation, website conversions)
You’re running a campaign across multiple platforms (Facebook + Instagram)
You need precise targeting or custom audiences
You’re tracking and optimizing performance over time
Example: An agência de marketing running a multi-stage campaign to generate leads for a web design service will benefit much more from Ads Manager’s capabilities.
Conclusion
Boosting is easy and fast—but limited. Ads Manager is powerful but requires time and strategy.
For serious results, especially in professional contexts like agências de tráfego pago or businesses offering criação de sites, Ads Manager is the tool of choice.
That said, boosting can still play a role in a larger strategy, especially for testing content and building engagement.
