In today’s hyper-connected world, managing customer relationships goes far beyond email and phone calls. Social media has become a key channel for businesses to interact with customers in real time.
That’s where Social CRM (Customer Relationship Management) tools come into play — helping brands monitor, engage, and build meaningful connections through platforms like Instagram, Facebook, Twitter, and LinkedIn.
Whether you’re an e-commerce store, a service provider, or one of the many agência de marketing working to grow clients’ digital presence, Social CRM is a game-changer. It helps manage conversations, track sentiment, and optimize campaigns — all while delivering better customer service.
Here are the best Social CRM tools in 2025 for managing relationships on social media:
1. Sprout Social
Sprout Social is one of the most comprehensive Social CRM platforms out there. It not only lets you schedule posts and monitor analytics, but also provides a unified inbox, robust reporting tools, and advanced customer care features.
Perfect for: Marketing agencies, customer support teams, and agências de tráfego pago needing detailed insights on campaign engagement.
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2. HubSpot Social Inbox
HubSpot’s Social Inbox is part of its powerful CRM platform, allowing businesses to track social media interactions alongside email, chat, and more. It integrates seamlessly with your contact database, helping you personalize every conversation.
Perfect for: criação de sites companies who want to track leads and customer behavior across platforms.
3. Zoho Social
Zoho Social offers a user-friendly dashboard with smart scheduling, monitoring, and analytics. Its integration with Zoho CRM gives it an edge in nurturing leads and maintaining customer data in one place.
Perfect for: Small and medium-sized agências de marketing that want a flexible and scalable solution.
4. Hootsuite
A classic in the social media management world, Hootsuite also includes CRM-like features such as customer engagement tracking, team collaboration, and sentiment analysis. With a wide range of integrations, it’s suitable for complex workflows.
Perfect for: Large marketing agencies handling multiple client accounts.
5. Agorapulse
Agorapulse combines scheduling, reporting, social listening, and inbox management in one clean interface. Its CRM features include user history and conversation labeling, which helps identify recurring issues or loyal followers.
Perfect for: Agencies and freelancers focused on customer support and engagement.
Why Social CRM Matters
For agências de tráfego pago, Social CRM helps optimize ad performance by understanding audience sentiment and behavior. For teams involved in website creation, it provides a way to collect real-time feedback on UX/UI design, usability, and content relevance. And for marketing agencies in general, it enhances campaign performance and fosters stronger client-customer relationships.
Final Thoughts
In the ever-evolving digital landscape, Social CRM is not just a nice-to-have — it’s essential. Whether you’re running Facebook Ads, building a website, or managing content for multiple clients, integrating a solid Social CRM into your workflow will boost your responsiveness, improve loyalty, and help you grow smarter.
Ready to up your social media game? Choose the right tool, integrate it with your systems, and start building stronger relationships today.
