Live streaming is no longer just a trend — it’s a powerful communication tool used by creators, brands, and businesses to connect with audiences in real time.
Whether you’re hosting a product launch, a Q&A, or a behind-the-scenes tour, going live on Facebook, Instagram, and YouTube can significantly boost engagement and brand loyalty.
For agência de marketing, live streams are golden opportunities to generate buzz, create authentic connections, and showcase brand personalities.
For agências de tráfego pago, they offer real-time conversion potential. And for professionals in criação de sites, embedding live content into websites can make user experiences more dynamic and interactive.
Here are the top tools to help you go live with impact in 2025:
1. StreamYard
StreamYard is one of the most popular browser-based tools for going live on multiple platforms simultaneously. With features like branded overlays, multi-guest support, and screen sharing, it’s perfect for polished, professional streams.
Best for: Agencies managing multi-channel campaigns and interviews with clients or influencers.
2. Restream
Restream allows you to broadcast to over 30 platforms at once — including Facebook, YouTube, and LinkedIn. You can customize chat overlays, access analytics, and even schedule pre-recorded videos to stream live.
Best for: Agências de tráfego pago looking to scale live ad strategies across multiple channels.
3. OBS Studio (Open Broadcaster Software)
OBS is a free and open-source streaming software packed with powerful features. It’s a favorite among gamers and tech-savvy creators, with support for advanced audio mixing, scene transitions, and third-party plugins.
Best for: Tech-savvy marketers and developers in website creation who want total customization control.
4. Streamlabs
Built on top of OBS, Streamlabs offers a more user-friendly interface with added features like monetization tools, built-in chat, and donation tracking. It’s popular among creators and e-commerce brands.
Best for: Influencer partnerships run by agências de marketing and brands seeking audience monetization.
5. Be.Live
Be.Live is known for its easy-to-use interface and engaging on-screen features like comments pop-ups and agenda displays. It’s tailored for business use and helps hosts deliver interactive, branded content.
Best for: Webinars, product showcases, and live tutorials.
Why Live Streaming Should Be in Your Strategy
For marketing agencies, live video builds authenticity, drives immediate engagement, and strengthens community. For agências de tráfego pago, live content can serve as top-of-funnel fuel — boosting reach, engagement, and even ad performance when repurposed.
And for those in website creation, live integrations add interactivity and social proof directly to landing pages or e-commerce sites.
Tips for Going Live Like a Pro
Plan your content. Have an agenda and stick to it.
Promote beforehand. Let your audience know when and where to join.
Engage in real time. Respond to comments and shout out viewers.
Use a strong CTA. Tell your audience what to do next — sign up, buy, share, etc.
Repurpose content. Clip highlights and use them in future posts or ads.
Final Thoughts
Live streaming continues to evolve, and in 2025, it’s more accessible and impactful than ever. Whether you’re part of a startup, a creator collective, or one of the many forward-thinking marketing agencies out there, live content should be on your radar — and in your strategy.
Choose the right tool, tailor your message, and go live with confidence. Your audience is waiting.
